Base 10
Administrator
Metrics by Platform
Ad performance by channel
Meta Ads (Facebook & Instagram)
Google Ads
Linkedin
Impressions
1.25M
15.3%
Reach
850K
12.8%
Frequency
1.47
3.2%
Link clicks
25K
8.7%
Total clicks
32K
7.5%
CTR
2.56%
1.1%
CPM
$4.25
2.3%
CPC
$0.42
5.1%
Spend
$13.4K
0.5%
ROAS
4.8x
12.5%
Conversions
1,250
9.3%
Likes
8.5K
18.2%
Comments
450
22.1%
Shares
320
15.8%
Plays (3s)
350K
10.5%
Plays (15s)
180K
8.3%
Engagement Rate
3.8%
1.7%
Saves
1.2K
14.5%
Leads
850
11.3%
Purchases
420
9.7%
Conversion value
$21.5K
15.2%
Impressions
980K
18.7%
Clicks
15.2K
14.2%
CTR
1.55%
1.3%
Average CPC
$0.58
4.2%
Total cost
$8.8K
0.8%
Conversions
850
11.4%
Conversion rate
5.59%
2.1%
Conversion value
$42.5K
13.7%
Cost/conversion
$10.37
5.6%
ROAS
4.82x
15.2%
Video views
120K
20.5%
CPV
$0.08
3.4%
View Rate
35.2%
4.1%
View duration
0:32
0.0%
Full views
18K
15.0%
Viewable impressions
720K
12.3%
Visibility (%)
73.5%
2.7%
Interactions
9.8K
8.2%
Post-impression conversions
180
7.5%
Impressions
750K
22.5%
Reach
520K
18.3%
Video views
480K
25.7%
Full views (100%)
85K
15.8%
Completion rate
17.7%
8.2%
Clicks
18.5K
17.3%
CTR
2.47%
1.5%
CPC
$0.35
3.2%
CPM
$5.20
2.1%
Spend
$6.5K
1.2%
Reactions
12K
28.5%
Comments
850
32.1%
Shares
420
25.6%
Followers gained
1.25K
18.9%
Traditional ROAS
4.5x
12.5% vs previous month
Contribution Margin
45%
3.2% vs previous month
eROAS
2.0x
5.3% vs previous month
Cost per Activation
$185
8.1% vs previous month
Average CAC
$250
4.2% vs previous month
Average CLTV
$600
7.8% vs previous month
Main Metrics
Customer Journey
Engagement
Predictions
Creative Efficiency
ROAS vs eROAS comparison
Real profitability analysis
Key Insight
CAC vs CLTV
Customer value vs acquisition cost
Key Insight
Incremental CPA
Real acquisition cost
Key Insight
Payback Time
Investment payback time
0 months
6 months
Key Insight
Multichannel Attribution
Channel contribution in the funnel
Key Insight
Journey Duration
Time from first contact to conversion
Key Insight
Touchpoint Efficiency
Interactions before conversion
Key Insight
Assisted Conversions
Multichannel contribution
Key Insight
Lead Conversion
Conversion rates in the funnel
Key Insight
Cohort Analysis
Retention by acquisition source
Key Insight
Retention Rate
By acquisition cohort
Key Insight
RFM Analysis
Segmentation by customer value
Key Insight
Engagement Lag
Time between first contact and conversion
Key Insight
Churn Prediction
Abandonment risk
Key Insight
Propensity to Convert
Conversion probability
Key Insight
Predictive eCAC
Early CAC estimate
Key Insight
Opportunity Windows
Conversions by hour of day
Key Insight
Creative Fatigue
Creative performance over time
Key Insight
Cost per Attention
Video retention
Key Insight
Efficiency by Format
Comparison of creative formats
Key Insight
Ad Elasticity
Response to different bid levels
Key Insight
Marketing Campaigns
Performance of active campaigns at Base 10
| Campaign | Platforms | Status | Team | Date | Key Metrics |
|---|---|---|---|---|---|
|
Flexible Financing
Created on 15 May 2025
|
Audience: ages 30-50
|
Active
|
M
A
+2
|
01 Jun - 30 Jun 2025
|
ROAS: 3.8x | Leads: 950
Approval rate: 68% | CAC: €280
|
|
VW Leasing Plans
Created on 20 May 2025
|
Audiencia: Empresas/PYMES
|
Active
|
C
R
+1
|
15 Jun - 15 Jul 2025
|
Conversions: 120
CAC: €350 | LTV: €8,200
|
|
Fleet Insurance
Created on 01 Jun 2025
|
Audience: Fleet managers
|
Paused
|
P
D
|
01 Jul - 31 Aug 2025
|
MQLs: 85 | SQLs: 32
Cost per lead: €120
|
|
Summer 2025 Offers
Created on 10 Apr 2025
|
Audience: ages 25-45
|
Completed
|
T
J
+3
|
01 May - 31 May 2025
|
ROAS: 5.1x | Applications: 1,240
Conversion rate: 4.8%
|
|
Leasing Advantage
Created on 05 Jun 2025
|
Audience: Self-employed
|
Active
|
F
M
|
10 Jun - 31 Jul 2025
|
ROAS: 4.7x | CAC: €310
Approval rate: 72%
|
|
Digital Onboarding
Created on 01 Jun 2025
|
Audience: New customers
|
Active
|
O
N
|
01 Jun - 30 Sep 2025
|
Activation rate: 78%
Satisfaction: 4.6/5
|
|
Premium Customers
Created on 15 Apr 2025
|
Audience: High-LTV customers
|
Active
|
V
I
P
|
01 May - 31 Dec 2025
|
Retention: 94%
Upsell rate: 23%
|
|
Dealership Lead Gen
Created on 10 Jun 2025
|
Audience: Commercial partners
|
Active
|
L
G
|
15 Jun - 31 Aug 2025
|
Leads: 850 | MQLs: 320
Conversion: 18%
|